The SportsTech & AI Memo
The SportsTech & AI Memo
Signals Dashboard
Live snapshot January 2026 Intelligence Briefing

Monthly Signals Dashboard

A living monitor of market momentum based on a scan of 142 ventures that were founded, funded, or trending between Q4 2025 and today. We track what is gaining traction, what is stalling, and where leaders should focus their attention.

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Medium
Capital Velocity (Q1 Proj)
142
Ventures in current scan
(Active Q4'25 - Jan '26)
Ops + AI
Dominant Shift
Executive Summary

The market is shifting from tool adoption to decision workflows. Performance and operations are high-signal areas; fan experience is saturating. Capital remains disciplined and favours clear unit economics.

Signal Strength

Where procurement momentum is building versus where interest is cooling, based on the activity of the 142 tracked ventures.

Momentum by Sector (Directional)
High Signal
Performance & Workflow
Urgency is high. Organisations are consolidating point solutions into integrated decision environments, particularly in medical and coaching.
Saturated
Fan Experience & Engagement
Novelty is no longer a selling point. The winners in this category are now purely infrastructure players reducing friction.
Emerging
Venue Efficiency
Sustainable operations have moved from a CSR topic to a P&L imperative. Energy and logistics are the primary drivers.

Market Movers

Selected entities from our scan of 142 ventures demonstrating significant shift-fit. This is not a directory; it is a list of specific capabilities gaining traction this month.

NeuroAthletics
Cognitive training workflow integration
London
Signal: High utility
Leads: Dr. Elena Vance
Visit Site
GreenPitch
Circular economy compliance infrastructure
Berlin
Signal: Regulatory push
Leads: Hans Weber, Sarah Lin
Visit Site
ScoutGPT
Video analysis and scouting automation
Tel Aviv
Signal: Efficiency gain
Lead: Ari Cohen
Visit Site

Capital Flows

Directional liquidity trends. We assess risk appetite across stages to understand where the market believes value lies.

Liquidity Index (Directional)
The Insight
Early-stage resilience
Seed activity remains robust for technical differentiators. Series B and beyond require undeniable P&L impact.
Forward Outlook
  • Buying teams seek workflow, not dashboards.
  • Compliance hardware is seeing renewed interest.
  • OpEx reduction is the primary sales driver.

Regional Activity

Geographic concentration of high-signal activity. Where the buyers and builders are overlapping this month.

Europe

Strong

Focus is narrowing on performance integrity and operational workflow. Less consumer-facing experimentation, more B2B consolidation.

Activity: UK, Germany, Nordics

United States

Mixed

Rights-holder monetisation remains the priority. Investors are demanding clearer distribution paths earlier in the lifecycle.

Activity: California, Texas, New York

Asia

Specific

High velocity in mobile-first commerce and immersive integration. The super-app ecosystem continues to drive distinct behaviour.

Activity: Singapore, Japan, South Korea

Middle East

Accelerating

Government-backed infrastructure initiatives are shortening the gap between pilot and scale.

Activity: Saudi Arabia, UAE, Qatar